Production and Technology Team
The production and technology team is a group of highly motivated people who are constantly trying to keep abreast of the
latest developments in technology (Mobility, Cloud, Virtual and Augmentation Reality etc.),
that could be used to enhance customer engagement and increase customer intimacy.
INSIDE THE RX AI LAB
Innovation through collaboration
At the Rx AI Lab we collaborate with corporate partners who would like to work towards innovative customer engagement solutions
using digital media and new age technology platforms.
We provide the technological and strategic expertise whereas our collaborators provide the inspiration in the form of challenging
goals.
The outcome is beneficial for both sides – even as it helps RxPrism grow and learn through this association, our client partners
gain exclusive access to cutting-edge technological and digital solutions that enhance customer
intimacy, increase brand value and result in greater
commercial success
Digital and Creative Ideation Team
This team is at the heart of everything RxPrism conceives and delivers for its clients. It is led by our dynamic visionary
Dr. Maruthi Viswanathan. He is a qualified medical practitioner by education and a creative
visualizer, software architect and developer by choice.
He has won several Creative art and Medical communication contests (Hermes Creative award, Marcom, Rx club etc.) in his early
days and has channelized this creative streak towards medical visualization and digital scientific
simulations. His passion for technology led him towards exploring 3D animation and gaming
software programming that translated into beautiful, detailed, 3D medical animation and interactive
digital design.
He has developed his own unique 3D software for scientific visualization and holds several copyrights and patents for the
same.
As technology advanced, Maruthi’s thirst for understanding all the new-age media spurred him towards discovering a multitude
of digital options that can be designed and deployed through the mobile media.
Maruthi leads a team of digital artists, graphic designers, medical illustrators, 3D animators, virtual design experts and
Augmentation Reality experts who work closely with other teams in RxPrism to deliver digital
customer engagement solutions that are truly interactive and provide an immersive experience
to the user.
Customer Engagement Team
The customer engagement team is the think-tank of RxPrism and is led by Jumana Barnagarwala. Jumana is a pharmaceutical industry
veteran with more than 19 years of experience in brand management, marketing, strategic planning
and consulting. This hands-on experience with managing brands and building marketing strategies
for them allows her to help our clients choose appropriate media and targeted digital engagement
solutions that coupled with customer-centric content and interactivity enhancing technology
lead to increased customer intimacy.
She leads a team of 20 customer engagement officers that provide a variety of services including:
Devising digital customer engagement strategies across digital assets
Creation of customer-centric content
Design of site maps and wireframes of digital assets based on customer insights and engagement-enhancing
strategies
User acceptance testing of digital assets
Medical and Content Development Team
This team of professionals (Medical Director, Scientific Copy Writer, Editor etc.) provides content support to clients who
need help developing scientific and promotional communication material that can be used either
via traditional print media or via digital media.