Production and Technology Team
The production and technology team is a group of highly motivated people who are
constantly trying to keep abreast of the latest developments in technology (Mobility,
Cloud, Virtual and Augmentation Reality et.), that could be used to enhance customer
engagement and increase customer intimacy.
INSIDE THE RXLAB
Innovation through collaboration
At the RxLab we collaborate with corporate partners who would like to work towards
innovative customer engagement solutions using digital media and new age technology
platforms.
We provide the technological and strategic expertise whereas our collaborators provide
the inspiration in the form of challenging goals.
The outcome is beneficial for both sides – even as it helps RxPrism grow and learn
through this association, our client partners gain exclusive access to cutting-edge
technological and digital solutions that enhance customer intimacy, increase brand
value and result in greater
commercial success
Digital and Creative Ideation Team
This team is at the heart of everything RxPrism conceives and delivers for its clients.
It is led by our dynamic visionary Dr. Maruthi Viswanathan. He is a qualified medical
practitioner by education and a creative visualizer, software architect and developer
by choice.
He has won several Creative art and Medical communication contests (Hermes Creative
award, Marcom, Rx club etc.) in his early days and has channelized this creative
streak towards medical visualization and digital scientific simulations. His passion
for technology led him towards exploring 3D animation and gaming software programming
that translated into beautiful, detailed, 3D medical animation and interactive digital
design.
He has developed his own unique 3D software for scientific visualization and holds
several copyrights and patents for the same.
As technology advanced, Maruthi’s thirst for understanding all the new-age media
spurred him towards discovering a multitude of digital options that can be designed
and deployed through the mobile media.
Maruthi leads a team of digital artists, graphic designers, medical illustrators,
3D animators, virtual design experts and Augmentation Reality experts who work closely
with other teams in RxPrism to deliver digital customer engagement solutions that
are truly interactive and provide an immersive experience to the user.
Customer Engagement Team
The customer engagement team is the think-tank of RxPrism and is led by Jumana Barnagarwala.
Jumana is a pharmaceutical industry veteran with more than 19 years of experience
in brand management, marketing, strategic planning and consulting. This hands-on
experience with managing brands and building marketing strategies for them allows
her to help our clients choose appropriate media and targeted digital engagement
solutions that coupled with customer-centric content and interactivity enhancing
technology lead to increased customer intimacy.
She leads a team of 20 customer engagement officers that provide a variety of services
including:
Devising digital customer engagement strategies across digital assets
Creation of customer-centric content
Design of site maps and wireframes of digital assets based on customer insights
and engagement-enhancing strategies
User acceptance testing of digital assets
Medical and Content Development Team
This team of professionals (Medical Director, Scientific Copy Writer, Editor etc.)
provides content support to clients who need help developing scientific and promotional
communication material that can be used either via traditional print media or via
digital media.